Is your green brand, message or platform relevant? Can it stand the test of time? Does anyone care? We’ve always put these questions to the famous three-legged green stool test: Is your green marketing “Approachable,” “Believable,” and “Doable” ? © ParkCo 2009 This post covers the first leg: Is your green brand approachable? We believe that changing the average shopper to an eco-conscious consumer is not prompted by the radical fringes. Most people can’t see themselves plying th
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